Your Role

The Provider Communications team is responsible for partnering with business departments throughout Blue Shield of California and Blue Shield of California Promise Health Plan to support the strategic business goals and compliance requirements of multiple network, clinical, and operations teams. The Provider Communications team performs a key role in enabling the teams to work successfully with network participants statewide who provide healthcare services to commercial, Medicare, and Medi-Cal plan members. The Marketing Communications Specialist, Senior will report to the Senior Manager, Provider Communications. In this role you will collaborate with provider-facing and other teams throughout Blue Shield of California and Blue Shield of California Promise Health Plan to develop and deliver strategic communication plans, content, consultations, and success measurement for provider-facing external communications.

Your Work

In this role, you will:

• Perform demanding strategic writing, editing, presentation, and communications project management responsibilities
• Create communications through the eyes of healthcare provider organizations and practitioners - developing positive and informative experiences and meaningful touch-points
• Develop strategic, comprehensive communication plans that incorporate a full spectrum of tools and tactics (letters, digital content, etc.)
• Present and project manage implementation of comprehensive communications projects from development to delivery in collaboration with Provider Communications and Provider Education team members and internal stakeholders
• Participate in cross-functional teams across multiple business units to align on priorities and develop comprehensive communications strategies, content, and appropriate delivery plans
• Use data to measure success and continually optimize results (open rates, response rates, impact to business objectives, etc.)
• Ensure communications strategy and content meets brand, legal and compliance requirements

Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
• Requires at least 5 years of prior relevant experience
• Requires training and expertise in writing, copy editing, and formal preparation and presentation of content for internal collaboration and final external communications in corporate and/or journalistic business style
• Requires effective skill in using Microsoft Office Suite applications (WORD, Excel, PowerPoint), online meeting tools, and other online applications to project manage development and delivery of plans and final communications
• Requires excellent verbal, written and communications skills and collaborative approach in working cross-functionally to achieve business objectives
• Requires ability to efficiently organize, track, document, and report on progress and completion of all phases of communications projects in accurate and timely manner

Pay Range:

The pay range for this role is: $87,230.00 to $130,900.00 for California.

Note:

Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.