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Marketing Specialist, Online and Continuing Education

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University of New Hampshire

Job Description

Operating Title

Marketing Specialist, Online and Continuing Education

Long Classification Title

Communication Information Specialist III

Campus Location

Durham

Department

UNH Communication and Public Affairs - AVP Administration

Summary of Position

The Marketing Specialist, Online and Continuing Education is responsible for marketing materials that support degrees and certificates offered online at the University of New Hampshire. Under the supervision of the Senior Integrated Marketing Director, Graduate School, Online and Manchester, the Marketing Specialist, Online and Continuing Education partners with integrated marketers and recruitment teams to:
  • Implement, optimize, and monitor communication and marketing plans supporting student enrollment and UNH Online brand awareness ·
  • Ensure the UNH Online brand enhances the unit’s reputation and is clearly represented or understood by all audiences
  • Manage website and social media channels
  • Support overall UNH Online marketing strategy


The qualified candidate is:
  • Detail-oriented
  • Highly organized
  • Able to adapt to changing priorities and engage diplomatically with multiple stakeholders
  • Aware of market and industry trends
  • Experienced with implementing multi-channel marketing plans

Acceptable minimum level of education

Bachelor's

Acceptable minimum years of experience

5-7 years

Posting Number

PS4554FY24

Other minimum qualifications

This individual must be a responsive and amiable collaborator with the following skills:
  • Bachelor’s degree in marketing, business, communications, or a related field
  • Experience creating and implementing marketing plans
  • Strong communication (written & verbal), including copy writing and editing
  • Organizational and time management skills
  • Ability to work independently
  • Functional command of search engine marketing, search engine optimization techniques and Google Analytics

Additional Preferred Qualifications

  • Familiarity with Salesforce/TargetX, Drupal
  • Master’s degree in a related field
  • Professional experience in higher education, online education, or education technology
  • Ability to identify, troubleshoot, and optimize websites in Drupal
  • Paid campaign management experience

Salary Information

Salary is complemented by a comprehensive benefits package which includes medical, dental, retirement, tuition, and paid time off.

Quicklink for Posting

https://jobs.usnh.edu/postings/60619

Percent Time Information (FTE)

1.00

Grade

22

EEO Statement

The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.

Institution Information

The University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast and is convenient to New Hampshire’s lakes and mountains. There is a student enrollment of 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry.
The UNH Diversity Resource Guide with information and programming available in the seacoast area, New Hampshire, and the region can be found here: https://www.unh.edu/hr/diversity-resource-guide

Posting Date

04/11/2024

Open Until Filled

Yes

Posting Open to Internal Candidates Only?

No

Interested Internal Candidates Exist?

No

Job Category

Salaried Staff (Exempt)

Appointment Type

Regular

Drivers License and Physical Requirements. Please check all items that apply.

None applicable

Duty/Responsibility

Marketing Coordination/Implementation Assist supervisor with: ·
  • UNH Online brand management
  • Multi-channel marketing projects (advertising, content development, email campaigns and other channels as assigned)
  • Write, edit and proofread materials

Duty/Responsibility

Website Management
  • Maintain website platform upgrades, maintenance requests, content creation, and image sourcing. Review SEO recommendations and implement changes as needed.
  • Evaluate and enhance website effectiveness with GA4.
  • Develop and optimize marketing landing pages.

Duty/Responsibility

  • Develop, coordinate, and execute organic social media on LinkedIn, Facebook, Instagram, YouTube and other channels as may be assigned
  • Collaborate with Digital Media Coordinator, Graduate School to ensure paid marketing aligns with organic marketing content.

Duty/Responsibility

Data Analysis and Market Research:
  • Utilize data to improve marketing efforts and lead generation techniques.
  • Develop reports to evaluate marketing campaign and website performance.
  • Collaborate with the Digital Marketing Coordinator, Graduate School to review and evaluate campaign effectiveness.
  • Research best practices across industry

Duty/Responsibility

Budget:
  • Assist supervisor with annual budget.

Duty/Responsibility

  • Other duties as assigned.

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