Job Description

Operating Title

Long Classification Title

Campus Location

Department

Summary of Position

Acceptable minimum level of education

Acceptable minimum years of experience

Posting Number

Other minimum qualifications

• Minimum of 10 years of experience in marketing communications with demonstrated success, preferably in the not-for-profit or higher education sector. Bachelor’s degree in marketing, journalism, public relations or related field is required. Graduate degree in a related field is preferred. Experience working with volunteers is required. Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities. Strong creative, strategic, analytical, organizational and personal sales skills. Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel.
• Demonstrated successful experience writing news releases, making presentations and negotiating with media.
• Experience overseeing the design and production of print materials and publications.

Additional Preferred Qualifications

• Computer literacy in word processing, data base management and page layout
• Commitment to working with shared leadership and in cross-functional teams
• Strong oral and written communications skills
• Ability to manage multiple projects at a time
• Must be available for occasional out-of-town, overnight travel

Salary Information

Quicklink for Posting

Percent Time Information (FTE)

Grade

EEO Statement

The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.

Institution Information

Posting Date

Open Until Filled

Posting Open to Internal Candidates Only?

Interested Internal Candidates Exist?

Job Category

Appointment Type

Equipment/Instruments

Drivers License and Physical Requirements. Please check all items that apply.

Duty/Responsibility

• Plan, enhance and implement the University’s integrated marketing communications program, strategies, tactics and measurement for primary audiences: prospective undergraduate and graduate students, current students, alumni and donors. Secondary audiences are business leaders, partnership organizations, community members,parents and families, and legislators.
• Plan, develop, and execute content and technology-based strategies that enhance the University’s interaction with primary and secondary external audiences and build its reputation.
• Serve as one of the cross-departmental liaisons and major author for campus-wide projects.
• Ensure articulation of University’s brand image and position, provide consistent communication of image and position throughout the organization, and assure communication of image and position to all constituencies, both internal and external.
• Oversee the University website presence and employ strategic online communication strategies to enhance market position and support enrollment, engagement and fundraising goals.
• Provide editorial direction, design, content development, production and distribution of University online, print and CRM publications. Plan, write, edit, proofread, and organize a wide range of written content to ensure that it affirms the established brand, voice, tone,and editorial standards.
• Coordinate media interest in the University and ensure regular contact with target media and appropriate response to media requests. Serve as the secondary University spokesperson when the Vice President is unavailable.
• Deliver consistent counsel to faculty and staff on integrated marketing communications and their role in marketing the University.
• Ensure that the University regularly conducts relevant market research and coordinates and oversee this activity while regularly monitoring developing trends.
• Lead projects as assigned, such as working closely with admissions to create a graduate marketing plan development based on the enrollment plan (currently in development).
• Work closely with ITS to provide customer support for incoming requests for web content updates and site improvements.
• Leverage the college’s various communication platforms, including its social media assets, to post visuals that tell the Plymouth State story.

Duty/Responsibility

• Responsible for the achievement of integrated marketing communications mission, goals and financial objectives.
• Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Vice President.
• Recommend and develop short- and long-term plans and budgets for the IMC program and its activities, monitor progress, assure adherence, evaluate performance, and report to the Vice President.
• Develop, implement and monitor systems and procedures necessary to the smooth operation of the IMC function.
• Keep informed of developments in the fields of marketing, communications and public relations, and higher education management and governance; use this information to help the division operate with initiative and innovation.

Duty/Responsibility

• Work with the Vice President and their staff to develop and maintain a strategic perspective—based on marketplace and constituent needs and satisfaction—in organizational direction, program and services, and decision-making.
• Ensure that the University’s philosophy, mission and vision are pertinent and practiced throughout the division.
• Develop and coordinate means to seek regular input from the University’s key constituencies regarding the quality of programs and services and the University’s relevance.
• Help formulate and administer policies to ensure the integrity of the University.
• Act as an internal consultant to bring attention and solutions to institutional priorities.

Duty/Responsibility

• Maintain a climate that attracts, retains and motivates top quality personnel, both paid and volunteer.
• Recruit, train, appraise, supervise, support, develop, promote and guide qualified personnel, both paid and volunteer.
• Ensure effective management within the integrated marketing communications function, with provision for succession.
• Design, support and oversee cross-functional teams throughout the University.
• Effectively enable volunteers and staff so they can take action on behalf of the Organization.

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