Job Description

Under the direction of the Director of Marketing, Communications & Visitor Experience, the Director of Marketing ensures strategic oversight of all marketing campaigns at the de Young and Legion of Honor. This position leads the Marketing team's day-to-day operations and strategic direction. This position will analyze marketing performance based on data and optimize marketing initiatives to achieve attendance and revenue goals.  

Duties and Responsibilities: 

1. Leads marketing campaign execution including the development of high-level, messaging, and media strategies; creative briefs; media selection; and creative direction. Directs the team and helps disseminate workload for all marketing efforts.
2. Manages marketing timelines and oversees the execution of campaign deliverables managed by the Assistant Marketing Manager and Marketing Coordinator.  
3. Oversees the museum's signage and collateral supported by the Marketing Coordinator.  
4. Manages media buying agencies and external consultants, vendors, and advertising  representatives, supported by the Assistant Marketing Manager.
5. Researches and develops strategic partnerships to bring new audiences to the museum and elevates the institutional brand; drives ongoing assessment and analysis of external partnerships.  
6. Defines and analyzes key performance indicators (KPI) for museums. 
7. Supports the Director of Marketing, Communications, and Visitor Experience in institutional brand development initiatives. Ensures proper brand tone and voice use across all public-facing collateral, advertising, and signage.
8. Leads efforts to optimize marketing campaigns through the engagement of research firms, data collection, and analysis of key findings in the market. 
9. In collaboration with our ad agency of record, integrates and refines marketing tactics through reporting and analysis of CRM data in ACME.  
10. Manages strong relationships with representatives of local, regional, and national media to establish and maintain an effective advertising program.
11. Oversees master advertising calendar and production timelines; supervises the routing of materials internally and externally to ensure timely distribution of materials.  
12. Supervises marketing team and provides guidance and support for professional development. Assigns select projects to the Marketing & Communications Project Manager, when applicable. 
13. Manages and tracks budgets; works closely with the team to effectively track payments; responsible for mid-year budget reviews with support from Assistant Marketing Manager and Marketing & Communications Project Manager and is responsible for new fiscal year budget proposals. 
14. Partners with media planning consultants and agencies to deliver out-of-the-box campaigns.  And works closely with the graphic design team to ensure impactful campaign creative.
15. Reviews email strategy and production as needed. Helps generate new content ideas with the team for email communications. Also, supports the development of our paid social media campaigns.
16. Represents the Museums at relevant industry and media events, including conferences,  meetings, and other functions.  
17. Presents market trends, strategies, and research data to the leadership team as needed.
18. Performs other duties as assigned. 

Minimum Qualifications: 

Education: Bachelor's degree in Marketing, Communications, Liberal Arts, or a closely related field from an accredited college or university. 

Work Experience: Seven years of demonstrated work experience in marketing and/or advertising. Agency, in-house, and/or previous marketing experience at a large arts institution required. Experience should include at least two years in a management role, supervising staff and leading a team.

Skills and Abilities:  

• Excellent strategic planning, project management, and problem-solving skills.  
• Understanding of brand and overall brand development. 
• Experience supervising and motivating diverse individuals and groups  
• Ability to maintain discretion when handling confidential information.  
• Commitment to execution of marketing initiatives in a deadline-driven environment.  
• Strong understanding of museum audiences. 
• Ability to see trends and effectively analyze data to drive results.  
• Proficiency in Google suite, Microsoft Office Suite, project management tools like Asana, and customer relationship management systems, email marketing system and Adobe Creative Suite.  
• Knowledge of marketing best practices.  
• Excellent organizational, writing, and communication skills, including the ability to create and deliver dynamic presentations to a variety of stakeholders.  
• Ability to establish and maintain effective and appropriate working relationships.  
• Ability to take direction, manage multiple priorities, meet deadlines, and take initiative. 
• Ability to exercise sound judgment, tact, and diplomacy. 
• Flexibility in meeting shifting demands and priorities.  
• Knowledge of art preferred.

The benefits package includes medical, dental, vision and 401(k), and paid time off.

This position is eligible for a hybrid work schedule. Hybrid schedules typically include at least 3 days a week onsite and up to two days per week working remotely. 

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