Your Role

The Consumer Acquisition and Retention Marketing team consists of passionate marketers at heart - driven to create the most compelling acquisition and retention programs to drive sales for the Medicare and Individual lines of business. The Marketing Communications Specialist, Senior will report to the Sr. Manager, Medicare Marketing Communications. In this role you will work on a variety of project-based assignments that will support Medicare and Individual marketing and business goals. This includes supporting marketing campaigns through development across multiple channels.

Your Work

In this role, you will:

• Support the creation of marketing materials through the eyes of the customer - developing holistic experiences and meaningful touchpoints while incorporating a test and learn methodology
• Support the development of comprehensive marketing plans, that incorporate a full spectrum of tools and tactics (letters, digital content, etc.)
• Manage multiple projects and stakeholders through a defined project-based workflow management system
• Participate in cross-functional teams across multiple business units to align on priorities and work on the execution of materials to be developed
• Use data to measure success and continually optimize results in partnership with team by being engaged in campaign report outs to drive greater program efficiencies
• Proofread materials (including direct mail "lives"), and ensure brand and regulatory requirements are met
• Support development of marketing materials (collateral, direct mail, and digital creative) from creative execution to implementation. This includes routing to key stakeholders, brand, legal and regulatory for approval
• Execute deliverables by deadline and on budget, which includes cross-functional collaboration with internal and external agency/vendor partners to ensure projects meet business and membership growth goals

Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
• Requires at least 5 years of prior relevant experience in marketing communication and campaign management
• At least 1 years of health insurance experience preferred
• At least 2 years of experience in digital marketing (websites, email, social, etc.) preferred
• Excellent project management and organizational skills, detail oriented, and can manage multiple projects in a fast-paced environment
• Stellar communication (both written and verbal) skills, interpersonal skills and the ability to collaborate with cross-functional teams, such as creative and marketing teams, sales, and external partners

Pay Range:

The pay range for this role is: $ 87230.00 to $ 130900.00 for California.

Note:

Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.

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