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Director of Public Information, Marketing and Communications
Job Description
Job Number
MAN00115PPosition Title
Director of Public Information, Marketing and CommunicationsPosition Type
Classified AdministratorNumber of Months Assignment
12Starting Date
ASAPCurrent Work Schedule
Monday – Friday 8:00am – 5:00pm
Salary Range
Management Range 48Salary
$143,071 – $174,297 / Annually
FLSA
ExemptLocation
Main CampusDepartment
Marketing and Communications (Dept)Open Date
05/21/2024Closing Date
06/21/2024Open Until Filled
NoAbout Rio Hondo College
About Río Hondo College
Río Hondo College welcomes and embraces all students in their educational and career pathways. As a Hispanic-Serving Institution (HSI), our College has a student population of 22,000, of which 18,000 are Latinx students. We were the first college in Los Angeles County to provide two years of free tuition to first-time, full-time college students through our Río Promise program. We are proud to acknowledge that many of our students have transferred to high ranked institutions such as Harvard, Stanford, USC and UCLA, UC Berkeley, UC Irvine, Cal State LA, Cal State Long Beach, and Whittier College to name a few.
Strengths
Our caring and dedicated student-centered staff, faculty, and administrators are devoted to the advancement of educational justice, equity, and opportunity for all our students. Our College’s 900 employees, with close to 600 faculty, hold themselves accountable for the academic success of disproportionately impacted student populations. Our entire staff, with unwavering team collaboration, work hard to ensure our students reach their full potential by eliminating gaps in academic outcomes that traditionally hinder students of color.
Río Hondo College is committed to the recruitment of qualified and diverse employees who are dedicated to our students’ success. We recognize that diversity in an academic environment fosters cultural awareness, promotes mutual understanding and respect, and provides suitable role models for our students. We are steadfast in our hiring practices and staff development processes which reinforce the goals of equal opportunity, diversity, and inclusion. Our practices and processes also support the importance of a workforce that reflects the community and the diverse student population we serve.
Río Hondo College employs approximately 55% tenured track faculty of color; 60% part-time faculty of color; 85% classified staff of color; and 50% administrators of color.
Río Hondo College offers 30 associate degrees that guarantee transfer (ADTs) to Cal State Universities, a bachelor’s degree in Automotive Technology, more than 60 certificates, a Pathway to Law School, dual enrollment with K-12 districts, state championship speech & debate team and excellent athletic teams, student leadership opportunities, travel abroad experiences and more.
In collaboration with the communities in Pico Rivera, Santa Fe Springs, El Monte, South El Monte, Whittier, portions of Norwalk, La Mirada, Downey, La Puente, the City of Industry, Los Nietos and Avocado Heights, Río Hondo College provides an exceptional academic curriculum to meet the unique needs of our region and strengthen our communities.
Río Hondo College welcomes and embraces all students in their educational and career pathways. As a Hispanic-Serving Institution (HSI), our College has a student population of 22,000, of which 18,000 are Latinx students. We were the first college in Los Angeles County to provide two years of free tuition to first-time, full-time college students through our Río Promise program. We are proud to acknowledge that many of our students have transferred to high ranked institutions such as Harvard, Stanford, USC and UCLA, UC Berkeley, UC Irvine, Cal State LA, Cal State Long Beach, and Whittier College to name a few.
Strengths
Our caring and dedicated student-centered staff, faculty, and administrators are devoted to the advancement of educational justice, equity, and opportunity for all our students. Our College’s 900 employees, with close to 600 faculty, hold themselves accountable for the academic success of disproportionately impacted student populations. Our entire staff, with unwavering team collaboration, work hard to ensure our students reach their full potential by eliminating gaps in academic outcomes that traditionally hinder students of color.
Río Hondo College is committed to the recruitment of qualified and diverse employees who are dedicated to our students’ success. We recognize that diversity in an academic environment fosters cultural awareness, promotes mutual understanding and respect, and provides suitable role models for our students. We are steadfast in our hiring practices and staff development processes which reinforce the goals of equal opportunity, diversity, and inclusion. Our practices and processes also support the importance of a workforce that reflects the community and the diverse student population we serve.
Río Hondo College employs approximately 55% tenured track faculty of color; 60% part-time faculty of color; 85% classified staff of color; and 50% administrators of color.
Río Hondo College offers 30 associate degrees that guarantee transfer (ADTs) to Cal State Universities, a bachelor’s degree in Automotive Technology, more than 60 certificates, a Pathway to Law School, dual enrollment with K-12 districts, state championship speech & debate team and excellent athletic teams, student leadership opportunities, travel abroad experiences and more.
In collaboration with the communities in Pico Rivera, Santa Fe Springs, El Monte, South El Monte, Whittier, portions of Norwalk, La Mirada, Downey, La Puente, the City of Industry, Los Nietos and Avocado Heights, Río Hondo College provides an exceptional academic curriculum to meet the unique needs of our region and strengthen our communities.
Basic Function
The Director of Public Information, Marketing and Communications, under the direct supervision of the Superintendent/President provides overall leadership and vision for the District’s internal and external communications, marketing, social media, and promotional efforts. The Director is responsible for advancing the visibility of the District, coordinating the preparation of all written and visual communication including but not limited to social/electronic media content and providing accurate and timely information for internal and external constituent groups and audiences.
Minimum Qualifications
Experience and Education:
- Bachelor’s degree in marketing, journalism, public or governmental relations, advertising, mass communications or the equivalent from an accredited institution.
- At least five years of demonstrated experience in a related position in the public or private sector in a management position.
- Demonstrated experience in public relations, marketing, working with the media, developing news releases, coordinating public and/or community events and creating innovative communication programs.
- Evidence of sensitivity to and understanding of the diverse academic, socioeconomic, cultural, gender identity, sexual orientation, and ethnic backgrounds of staff and community college students and to staff and students with physical and learning disabilities.
Essential Duties
1. Develops and implements a District-wide strategic marketing and promotional plan to enhance the community’s awareness of programs, services and activities provided by the District. Integrates plans with enrollment management goals. E
2. Coordinates community outreach efforts with appropriate offices to maximize use of resources in promoting the District, recruitment of students, and increased community awareness of District programs and services. E
3. Researches, evaluates, and manages interface with specialty vendors. E
4. Serves as the District’s in-house advertising and public relations agency resource. E
5. Provides direction to the District’s creative development team and print production staff in the preparation of marketing collateral materials and for District special events. E
6. Facilitates research into the most effective means of communication with various target markets, including print, broadcast, and web media. E
7. May serve as a member of the President’s Cabinet, providing professional counsel regarding sensitive and confidential issues which have potential impact upon the District’s functional and political stability and/or external reputation. E
8. Serves as a spokesperson for District public information matters, organizes College District interface with media representatives. E
9. Coordinates an internal communication process to ensure that College District personnel and students are aware of activities, events, and issues. E
10. Promotes District programs and services and encourages collaboration, teamwork and positive working relationships among all faculty and staff. E
11. Works closely with appropriate District personnel regarding public and campus programs as well as cultural events. E
12. Coordinates community/corporate contact practices with appropriate managers to ensure accuracy and decrease duplication. E
13. In concert with the office of the Superintendent/President prepares the scripting of comments/presentations, creation of the Superintendent/President’s monthly report and the District’s annual report. E
14. Assists the Superintendent/President and the Board of Trustees in responding to and interacting with the news media, elected officials, and the public at large. E
15. Coordinates photo and/or video coverage of District events as appropriate. E
16. Responsible for presenting the District in a professional manner in publications, news releases and promotional materials. Works closely with the media and with appropriate (or media-related) vendors to keep the public informed about current or future District activities and events. E
17. Collaborates with other District representatives as members of local civic and/or community organizations; may also serve as a liaison with professional organizations as appropriate. E
18. Coordinates with multiple departments in the development and operation of the District web page, District applications or media platforms, and electronic/digital marketing. E
19. Organizes and executes selected special events, including development of collateral materials. E
20. Collaborates in the development and publication of the College catalog, schedule of classes and other publications which officially publicize District programs and services.
21. Coordinates with the Executive Dean of Academic Affairs and Institutional Effectiveness or assigned administrator to ensure consistency and accuracy of College catalog and schedule information. E
22. Oversees the design and layout of all official District publications to ensure consistency, District branding, and professional appearance. E
23. Oversees development of District themes and slogans for all District materials. E
24. Writes and edits public relations materials for publication and dissemination through various mediums. E
25. Writes speeches, news articles, newsletters, and similar materials. E
26. Prepares and oversees the budget for the office of Marketing and Communications. E
27. Promotes creativity and innovation and works continually to utilize all resources in an efficient and effective manner. E
28. Following appropriate policies and procedures, is involved in the recruitment and selection and is responsible for the evaluation and professional development of assigned area personnel.
29. Maintains all area records in an efficient manner. E
30. Participates on a variety of campus committees as assigned. E
31. Coordinates all area activities with the appropriate office responsible for the District master calendar of events/activities. E
32. Promote equal opportunity and student and gender equity to effectively serve the District’s diverse community. E
Supervision Exercised
Exercises direct supervision over professional, technical, faculty, and administrative support staff.
Other Job Related Duties
Perform related duties and responsibilities as assigned.
Job Related and Essential Qualifications
Knowledge of:
- Principles and practices of effective public community and media relations.
- Principles and practices of personnel and project management and marketing, including branding and advertising.
- Correct English usage, grammar, spelling, punctuation, and vocabulary.
- Budget preparation and control.
- Principles, practices and ethics of marketing and journalism.
- Principles of establishing and maintaining good public and community relations.
- Computing programs necessary for record keeping and databases.
- District policies regarding enrollment, organization, operation, and objectives.
- Graphic production and the creation of collateral materials.
Skill to
- Implementation of modern office practices and procedures and operation of equipment.
- Operate a motor vehicle safely.
Ability to:
- Write clear, concise, and effective public information materials including speeches, news articles, newsletters and similar materials.
- Development of web page(s) and electronic marketing.
- Analyze audience(s) and to promote District interests through oral, electronic, and written communication.
- Exercise leadership to advance the District’s mission.
- Participate in the process, development, and achievement of the District vision, and communicate those concepts clearly and with enthusiasm.
- Facilitate communication and understanding among faculty, staff, students, and the community, within the framework of a multi-college district.
Foreign Degrees
Any degree from a country other than the United States, including Canada and Great Britain, must be evaluated by an Evaluation Service prior to the closing date. Certification must be attached with copies of transcripts.
License Certificates/Credentials
Possession of, or ability to obtain, an appropriate, valid driver’s license.
Desired Qualifications
- Possession of a Master’s degree or advance in marketing, journalism, public or governmental relations, advertising, mass communications from an accredited institution degree equivalent in a related field.
- Experience in marketing/public relations at a community college or similar educational institution.
- Demonstrated skills and abilities in educational marketing.
- Understanding of California community college system and related organizations.
Working Conditions
Special Requirements:
Essential duties require the following physical skills and work environment:
Ability to work in a standard office environment including ability to sit, stand, walk, kneel, crouch, stoop, squat, twist, and lift 20 lbs.; ability to travel to different sites and locations.
The Americans with Disabilities Act (ADA) requires us to identify the essential (E) duties/functions of the position. We have indicated those duties with an E on the job description.
Essential duties require the following physical skills and work environment:
Ability to work in a standard office environment including ability to sit, stand, walk, kneel, crouch, stoop, squat, twist, and lift 20 lbs.; ability to travel to different sites and locations.
The Americans with Disabilities Act (ADA) requires us to identify the essential (E) duties/functions of the position. We have indicated those duties with an E on the job description.
Position Description
Applications are currently being accepted for Director of Public Information, Marketing and Communications.
Application Procedure
Applications must be submitted by 11:59 p.m. PT on the closing date.
Applicants must submit a complete online application that includes the items listed.
Applicants must submit a complete online application that includes the items listed.
- Rio Hondo College online application (which includes supplemental questions)
- Résumé/Curriculum Vitae
- Complete transcripts of all college/university studies, including degree earned (copies will be accepted). NOTE: Transcripts from multiple colleges/universities may need to be scanned as one document, then uploaded.
- Transcripts must include degree awarded and confer date (please circle conferral date on transcripts). Transcripts without this information and online applications without transcripts will be disqualified.
- PAPER APPLICATIONS AND APPLICATION MATERIALS SENT VIA MAIL, FAX, OR EMAIL WILL NO LONGER BE ACCEPTED.
- NOTE THAT ALL CORRESPONDENCE, INCLUDING INTERVIEW INVITATIONS, WILL BE SENT VIA EMAIL.
Special Instructions to Applicants
SELECTION PROCESS AND TENTATIVE SCHEDULE: *Please note this is a tentative timeline and subject to change
Application deadline: 6/21/2024
Application screening: Week of 6/24/2024
Applications are initially screened for completeness and Minimum Qualifications.
Complete applications are forwarded to the Department hiring committee for further review.
First level interview: Week of 7/8/2024
Final interview: tentatively planned for: 7/15/2024
Application deadline: 6/21/2024
Application screening: Week of 6/24/2024
Applications are initially screened for completeness and Minimum Qualifications.
Complete applications are forwarded to the Department hiring committee for further review.
First level interview: Week of 7/8/2024
Final interview: tentatively planned for: 7/15/2024
Additional Information
- The Immigration Reform and Control Act requires the District obtain documentation from every individual who is employed which verifies identity and authorizes his/her right to work in the United States.
- Successful candidate is responsible for verifying all prior work experience and providing all academic transcripts for purposes of salary placement.
- As a condition of employment, the selected applicant must provide a set of fingerprints (at the applicant’s expense) taken by an official LiveScan agency.
- Provide a Certificate of Tuberculosis Exam for initial employment (The certificate must be renewed every 4 years as a condition of continuing employment).
- For positions requiring a valid California driver’s license, proof of insurability is required.
- Applicants who are protected under the Americans with Disabilities Act and require accommodations for completing the application process, testing (if required for position), or the interview, please notify the Human Resources Office.
- A copy of this announcement will be provided in Braille to visually impaired applicants upon request.
Commitment to Diversity
All applicants must have demonstrated cultural competency and sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds of community college students and staff.
Cancel RTF Policy
WE RESERVE THE RIGHT TO RE-OPEN, RE-ADVERTISE, DELAY OR CANCEL FILLING THIS POSITION.
THIS RECRUITMENT MAY BE USED TO FILL FUTURE VACANCIES.
EEO Statement
Rio Hondo College is committed to employing qualified administrators, faculty and staff members who are dedicated to student success. The Board recognizes that diversity in the academic environment fosters cultural awareness, promotes mutual understanding and respect, and provides suitable role models for all students. The Board is committed to hiring and staff development processes that support the goals of equal opportunity and diversity, and provide equal consideration for all qualified candidates.
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