Job Description

Operating Title

Long Classification Title

Campus Location

Department

Summary of Position

Acceptable minimum level of education

Acceptable minimum years of experience

Posting Number

Other minimum qualifications

• A minimum of one year experience in CRM Slate Techsolutions
• Demonstrated commitment and experience working with diverse populations (race, ethnicity, sexual orientation, socio-economic status).
• Experience developing holistic communication plans and knowledge of best practices in higher education communications.
• A minimum of one year experience directly developing and executing admissions communications flows.
• Familiarity with college and university admissions policies and procedures.
• Experience with integrated communications initiatives and best practices.
• Excellent oral and written communication skills required.
• Excellent personal computer skills required.
• Exceptional ability to utilize data from a variety of sources in decision making and planning.
• Valid driver’s license.
• Some evening and weekend work required.

Additional Preferred Qualifications

• This position is open to a hybrid, flexibility, and remote work schedule for the right candidate.
• Experience with CRM Slate Techsolutions portal development.
• Experience with website performance, SEO and digital engagement.
• MBA or Master’s degree in communications or related field. Strategic planning and management experience in higher education.

Salary Information

Quicklink for Posting

Percent Time Information (FTE)

Grade

EEO Statement

The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.

Institution Information

Posting Date

Open Until Filled

Posting Open to Internal Candidates Only?

Interested Internal Candidates Exist?

Job Category

Appointment Type

Drivers License and Physical Requirements. Please check all items that apply.

Duty/Responsibility

• Provide leadership and direction for the implementation of engagement strategies and tactics for the successful recruitment of undergraduate students including:
  • Print communications
  • Electronic communications, e.g. email, web, social media
  • Third party electronic communications and marketing

• Full utilization of CRM tool (reporting, training, full integration into admissions strategy within the defined parameters established for CRM’s use.
• Ensure that all communications align with and support recruitment and admissions goals and plans.
• Responsible for editorial direction and production of all undergraduate admissions materials across all platforms (email, web-based, and print marketing, etc.) from idea, creation and implementation
• Lead and coordinate efforts with the staff responsible for the CRM tool, electronic recruitment options and communications to maximize results. Develop data segmented email campaigns, targeted marketing strategies, and track effectiveness by constantly testing various marketing initiatives for possible future campaign improvements. Implement and manage any new/emerging technologies.
• In collaboration with the appropriate admissions staff members, develop, execute and track success of the campus’s communication and engagement plans through all stages of the admissions cycle from search through enrollment.
• Establish benchmarks to assess the performance of communications and engagement efforts and monitor the success of campaigns including web and social media initiatives at both the Durham campus and our Manchester college division.
• Lead the development, tracking and measurement of engagement efforts to gauge on-going initiatives to inform future planning.
• Inquiry and prospect data management
• Query and report generation related to campaign performance, emails, SMS and student engagement activity
• Decision letter messaging and template creation
• Masters of query best practices for Durham, Manchester and both campuses
• Document communication plans, strategy and internal user guidelines for student engagement team, key partners and admission staff

Duty/Responsibility

• Maintain positive relationships with key campus partners including Marketing, the colleges and third party vendors who support student engagement.
• Service as primary liaison for all third party student engagement vendors
• Serve as a member of the Admissions Office management group and collaborate well with other managers to implement the strategic enrollment plan and meet enrollment targets.
• Partner with the Director of Operations to support transactional communications and all portal experiences (event, applicant and admitted student portal).
• As the Admission marketing liaison, provide prompt feedback on all print, email, social and web enrollment marketing efforts.
• Stay abreast of enrollment marketing trends in higher education, and offer feedback, guidance to UNH enrollment marketing team to support recruitment.
• Provide mailing lists to Marketing.

Duty/Responsibility

• Supervise a team of two full time benefited positions.
• Offer support and leadership to enhance operational efficiency across admissions and marketing. Manage daily production activities including:
• Oversee and manage daily production activities within the student engagement team, including, but not limited to, email campaign preparation, launching, testing, SMS campaigns, transactional communication (decision letters, scholarship awards) etc.

Duty/Responsibility

• Participate in the development of admissions policies/procedures.
• Assist in the supervision of support staff and/or student admissions representatives.
• Assist in staffing of limited admission events and programs.
• Contribute to admissions planning, staff supervision, and/or general office management.
• Participation in other working groups/committees.

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