Director, Student Outreach and Welcome Center

College of the Canyons

Job Description



Two weeks prior to the deadline to submit applications, the diversity of current applicants will be assessed. Upon review, if the pool does not include sufficient diversity at that time, the application window may be extended.

The Santa Clarita Community College District/College of the Canyons is seeking a full-time Director, Student Outreach and Welcome Center in the Student Services Division. The ideal candidate will share our college’s commitment to educating the more than 32,000 racially and socioeconomically diverse students we enroll each year. Currently, our student body is approximately 45.4% Latinx/Hispanic, 32.2% White, 6.3% Asian, 5.5% African-American, 4.5% Pacific Islander, 2% multi-ethnic, and less than 1% Native American. The college was designated a Hispanic Serving Institution in 2015, reflecting our focus on enhancing the educational attainment and economic well-being of the community we proudly serve. As one of 20 community colleges in the state selected for the California Guided Pathways Project, we are focused on enhancing equity and implementing policies and practices that help all students achieve successful academic outcomes.

Salary Placement:

This twelve (12) month per year position will be on an individual contract. This classified administrator position will be placed on Range 13 of the Administrator Salary Schedule. Step placement is based on experience. Initial salary step placement for new employees is customarily at step 1, 2, or 3 ($10,878.00 / $11,040.00 / $11,206.00 per month) of this 20-step salary range.
All administrators are on an employment contract and exempt from overtime and compensatory time accumulation.

District Classified Administrator Benefits:

Full-time employees are provided with a diversified employee benefits program that includes sick time, vacation time, discretionary time, medical, dental and vision insurance including dependent coverage, disability and life insurance as well as Section 125 options. These benefits commence on the first of the month following date of hire. Professional development and educational incentive opportunities are provided to all classified administrative employees.
Classified employees contribute to the Public Employees' Retirement System (PERS), a defined benefit retirement plan through the State of California.

Under the direction of the Dean of Counseling, and working closely with relevant campus departments, the Director plans, conducts, and evaluates district communications, site visits, events, and other outreach and onboarding activities targeted at current and potential students. The Director provides leadership and direction to enhance the college’s outreach and recruitment plan including core components of outreach such as participation in special events and college fairs; providing pre-collegiate student success programs; implementing and evaluating recruitment marketing and promotion strategies; providing student onboarding assistance at service area high schools; coordinating new student orientation and advising; offering campus tours; and organizing special admissions and registration events. Serves as the central coordinator for outreach and participates in community events that provide recruitment opportunities.

Example of Duties

Essential Job Duties (Duties may include, but are not limited to, the following):

  • Provides leadership and supervision to permanent, part-time, and college assistant Outreach, Advising, and Welcome Center staff.
  • Develops and coordinates student recruitment and school relations efforts that are consistent with the mission and goals of the District.
  • Works closely with internal and external stakeholders to expand access to college for prospective students and ensure successful onboarding experience.
  • Develops, maintains, and ensures delivery of orientation materials to new incoming students.
  • Coordinates outreach efforts with the campus community.
  • Evaluates outreach efforts to determine the extent to which the desired target audience is receiving the desired information. Determines the impact of the effort related to enrollment management and/or other District goals.
  • Builds and maintains relationships with K-12 partners.
  • Ensures all staff are trained and updated on all outreach activities, programs for campus community, offerings of the college, and onboarding requirements for students. Host training meetings for permanent and part time staff to ensure all employees are updated with all information needed to be successful in their position.
  • Coordinate staff to be on high school campuses, external events, college fairs, outreach activities and on campus events.
  • Initiates an accountability structure that ensures campus outreach being performed by a variety of departments is coordinated, consistent in message, and directed to appropriate individuals or groups.
  • Oversees, plans, coordinates campus tours for all College of the Canyons site locations.
  • Provides administrative leadership on district programming directed to potential students, and coordinates with departments directing programming to community members, local business, and schools.
  • Coordinates with the District Communications, Marketing, and External Relations Office to ensure that campus publications, from academic and student services departments are consistent with the overall marketing and outreach strategies and standards.
  • Directs the development, maintenance, and distribution of promotional materials to include, but not limited to, websites and social media associated with assigned area of supervision.
  • Works with the district Institutional Research office, initiates and supervises research, focus groups, and forums to determine the effectiveness of campus relations. Gathers and records anecdotal information relative to recruitment and school relations.
  • Works with departments to determine community interest for new programs and with the Communications, Marketing, and External Relations Office to market programs once developed.
  • Participates in campus and local media production related to student recruitment and school relations. Ensures that accurate and consistent information is conveyed.
  • Researches related grant opportunities. Works with the campus grant writer to submit grants/proposals for additional funding. Performs grant-related duties upon award(s). Supervises and evaluates the permanent and part-time staff associated with grants and/or programs related to student recruitment and school relations. Ensures that the grant program goals are completed in a timely manner and that the reporting of such is completed in accordance with the federal and/or state guidelines.
  • Attends and conducts a variety of meetings as assigned by the Dean. Prepares and delivers presentations to the public and other groups. Represents the District with representatives from secondary education, outside organizations, and agencies including regulatory, local, state and federal governments.
  • Develops and maintains a variety of narrative and statistical reports, records, and files related to assigned activities. Monitors and expedites all necessary local, city, state, and other governing agency reports on a timely basis.
  • Creates, reviews, and updates Program Reviews and develops departmental Administrative Unit Outcomes (AUOs) on an annual basis that provide measurable goals to be achieved by staff in the interest of improving department efficiency and overall district effectiveness.
  • Develops and prepares the annual budget(s) for assigned areas.
  • Serves on the District’s matriculation committee and works with other departments, faculty, and staff to ensure an efficient and effective matriculation process for new incoming students; oversees the development new student orientation materials; ensures the effectiveness of Academic Advising for new incoming students.
  • Prepares an annual self-evaluation that includes evaluations of each full-time staff person, the achievements and goals of the department, as well as the facility and staffing needs of the department.
  • Promotes and implements programs and services that support inclusion, diversity, equity, accessibility, and anti-racism.
  • Establishes and implements policies and procedures in conformance with Board Policy and all applicable laws, codes and regulations. Recommends revisions as necessary to ensure compliance.
  • Performs other duties as assigned.

Knowledge of:
  • The mission of California Community Colleges;
  • Student Services principles and practices;
  • College programs and services;
  • Student development theory;
  • Dual and concurrent enrollment;
  • Effective academic advising principles and practices;
  • Policies and objectives of assigned programs and activities;
  • Principals of management practices, supervision, and training;
  • Statistical record-keeping requirements and practices;
  • Computer software applications including spreadsheet, database, and word processing programs;
  • Interpersonal skills using tact, patience and courtesy;
  • Effective oral and written communication skills including report writing and presentations;
  • Correct English usage, grammar, spelling, punctuation, and vocabulary;
  • Budget preparation and control.
Ability to:
  • Use initiative and problem-solving skills in carrying out responsibilities;
  • Maintain enterprise IT systems with a high degree of independence;
  • Independently assess enterprise IT systems and make recommendations for improvements;
  • Estimate and plan for system maintenance and down time;
  • Develop processes for streamlining system administration tasks;
  • Maintain current knowledge of technical advances in all areas of responsibility;
  • Keep detailed, precise records and handle correspondence effectively;
  • Evaluate and recommend software and hardware solutions based on new and emerging technologies;
  • Work and communicate effectively and cooperatively with students, IT staff and other district staff;
  • Work independently while meeting schedules and timelines;
  • Work varied hours including evenings and weekends as necessary;
  • Use graphic design software to develop, modify and optimize graphics suitable for the web;
  • Program in JavaScript, PowerShell, and/or Visual Basic script (VBScript);
  • Proficiently work in a multiple operating system environment using Mac OSX, Windows, and Unix/Linux;
  • Work effectively and demonstrate currency of knowledge with computers and other forms of advanced technology utilized in providing high quality services;
  • Establish and maintain cooperative working relationships;
  • Demonstrate interpersonal skills using tact, patience, and courtesy;
  • Understand and work within Information Technology department goals and objectives;
  • Understand and carry out oral and written directions;
  • Adapt to ever-changing and evolving operations;
  • Clearly and effectively present technical information and issues, both orally and in writing, to both technical and non-technical staff;
  • Demonstrate clear evidence of sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, and ethnic backgrounds of community college students, staff, and the community.
  • Demonstrate teamwork, cross-train, and engage in continuous professional development.

Qualities of a Successful Community College Leader:

Every administrator with the College is expected to be:
  • Committed to Student Access, Engagement, and Success.
  • Willing to take strategic risks related to student-oriented change.
  • Capable of building strong teams.
  • Motivated to establish urgency for improvement.
  • Able to plan lasting internal change.
  • Results-oriented, ensuring effective implementation, routine assessment of programs and continuous data-informed improvement.
  • Effective at communicating and listening to foster strong relationships, shared priorities, and inspire trust and action.
  • Considerate of fiscal responsibilities and sound operations.
  • Dedicated to entrepreneurial fundraising that aligns to student access, engagement, and success goals.
  • Effective in developing effective external partnerships to achieve broader aims for student success.
  • A creative, innovative, energetic instructional leader; a technologically sophisticated professional who is skilled in various technology applications.
  • A supporter of consistent and on-going professional development initiatives, in pursuit of the college’s strategic goals.
  • A fair-minded, ethical, and honest leader with excellent interpersonal and communication skills and the courage and integrity to lead and accept responsibility.



Qualifications and Minimum Requirements


Five (5) years of full-time experience working in community colleges, universities, high schools, and/or community agencies. Training and/or experience in outreach, recruitment, journalism, marketing, speech, public relations, or related fields desirable.

Possession of a bachelor’s degree or higher from an accredited college or university is required.

A valid California driver’s license and the ability to maintain insurability under the district’s vehicle insurance policy.

Sedentary position requires use of a computer and related equipment for extended periods of time; frequently exerting 10 to 20 pounds of force to move objects; communicating and providing information to others; work outside on all parts of the campus and in varying weather conditions. In the event of an emergency, employees will be relied upon to serve as emergency service workers.

Further Details

Conditions of Employment:

Successful completion of background fingerprint clearance, pre-employment physical examination (disabilities not related to the physical job will not affect the application process) and TB screening.

Proof of eligibility to work in the United States and signing of loyalty oath per government codes 3100-3109.

Meeting applicable eligibility requirements under CalPERS or CalSTRS if you are a current or former member.

Board of Trustees approval.

Official, sealed transcripts are required upon offer of employment.

Ability to maintain a flexible workweek with hours that may vary.

Position is contingent upon funding and is subject to change.


Applicants are encouraged to complete their applications online. Please visit our website at If you require assistance, please call the Human Resources office at (661) 362-3427 or for the hearing-impaired TTY/TDD Line at (661) 362-5178. Applicants may check the status of their application online and may expect to be notified within approximately 4 - 5 weeks following the Review Date as to the status of their application.

All application materials must be uploaded online or received in the Human Resources office by the end of the day on the review date in order to assure consideration for this position. Postmark is not acceptable for this purpose. Separate application materials must be submitted for each position applied for. Materials submitted become property of the District and will not be returned, copied, or considered for other openings. The Human Resources office is located in the University Center, Suite 360 at 26455 Rockwell Canyon Road, Santa Clarita, CA, 91355.

The following application materials are required for your application to be complete:

  • Online District CLASSIFIED Application form.
  • Current detailed resume, summarizing education and experience. Please include month/year dates of employment and descriptions of responsibilities at each employer.
  • Letter of interest (cover letter). In your letter, please address your qualifications and experience as they pertain to the job duties, the demonstrated knowledge, and the abilities section of this announcement. Provide specific details and examples of your direct experience in achieving the list of minimum and desirable requirements for this position.
  • Copies of complete and legible college transcripts clearly indicating all college units earned and any degree awarded. Copies of diplomas are not acceptable in lieu of college transcripts. You can submit unofficial copies of transcripts for application purposes. Official, sealed transcripts are required upon offer of employment. Please see our website for the requirements for evaluation of transcripts from foreign colleges or universities.
  • Confidential Recruitment Source Information (Voluntary Survey). This is voluntary and is part of the online applicant profile separate from the application.
  • Supplemental Questionnaire. Please provide detailed answers to the following questions as part of your application packet.
  • Do you possess a Bachelor’s degree or higher from an accredited college or university? If yes, please provide a legible copy of your college/university transcript in your application packet. Copies of diplomas are not acceptable in lieu of college transcripts.
  • Please describe your experience working in community colleges, high schools, universities, community agencies and your progressively responsible work experience in outreach and recruitment. Highlight any experience you may have in the public sector and/or educational institutions.
  • Please describe your experience in event planning and facilitation. Please highlight any experience you may have planning outreach events and training.
  • Please describe your experience with budget management.
  • Please describe any experience you may have with managing, leading and motivating a team or a group of employees.
  • Why do you want to work in this management position at College of the Canyons?
  • Letters of Reference are optional.

Please note:
  • Skills evaluation of candidates for interview may be required.
  • Travel and relocation expenses are the responsibility of the applicant.
  • Hiring committees review all complete, qualified application packets. Possession of the minimum qualifications does not guarantee an interview.
  • A presentation may be required for those candidates selected for an initial interview.
  • “Experience” generally refers to relevant paid experience. In some instances, unpaid experience may be counted as experience towards meeting the minimum qualifications or requirements for the position only if it entailed responsibilities substantially similar to those of relevant paid positions in the field. It is the applicant’s responsibility to provide sufficient information and details to the Human Resources office at the time of submission of their application packet. Details should include the organization, contact name and contact information, start and end dates, hours per week, and a list of relevant unpaid/volunteer duties or responsibilities performed. Not all unpaid experience may qualify. Upon offer of employment, an applicant will be required to obtain written verification(s) of any relevant unpaid/volunteer experience.
  • Current COC employees who are applying for this position: Please be aware that materials from your personnel file are not included as part of the application file; therefore, please provide the same requested application materials as any other applicant.
  • Please be aware that, should you be considered as a finalist for this position, reference checks will include current supervisor(s).
  • Applicants are encouraged to apply online. If you need assistance with the application process, contact:
Human Resources Office
(661) 362-3427
TTY/TDD (661) 362-5178 or visit our website at


It is the applicant’s responsibility to ensure that all application materials are fully and correctly submitted. All materials submitted are for this position only and become the property of the District. Materials will not be returned, copied or considered for other openings. Resumes may not be submitted in lieu of the official application form.

Interviews may be conducted in-person or remotely via Zoom.

This is an in-office position, working forty hours per week in our Student Services Division on the Valencia campus.

The College is expecting to conduct initial interviews between the weeks of March 11, 2024 and March 18, 2024, and conduct final interviews between the weeks of March 18, 2024, and March 25, 2024. This is an estimated timeline and is subject to change.

Positions are offered contingent on funding. We reserve the right to withdraw, extend the filing date, reopen, or delay filling this position. Recruitment may continue until the position is filled. This recruitment may be used for future vacancies.

*Please mention you saw this ad on AcademicJobs.*

Apply Now

Be Seen By Recruiters at the
Best Institutions

Create Your FREE Profile Now!