Position Details

Position Information

Recruitment/Posting Title	Marketing Manager
Job Category	URA-AFT Administrative
Department	IPO-Economic Development Group
Overview	The Division of Institutional Planning & Operations (IP&O) employs a workforce of approximately 2,700 staff, represented by 15 collective negotiations agreements, and is responsible for institutional strategic initiatives and operations, which encompasses an expansive range of comprehensive service and business operations across the State of New Jersey. These include planning and construction, facilities, public safety and emergency operations, environmental health and safety, transportation, housing, and auxiliary/retail operations.
Posting Summary	Rutgers, The State University of New Jersey, is seeking a Marketing Manager for the Division of Institutional Planning & Operations (IP&O). Reporting to the Associate Director of Economic Development Group (EDG), the Marketing Specialist develops and carries out the strategic marketing plans to conduct business online and on-campus for the Economic Development group within Institutional Planning and Operations. Among the key duties of this position are the following: The Marketing Specialist will need to identify and keep abreast of key areas, issues, and services to publicize and promote accordingly in the digital and print environment. Will be managing various EDG websites, email marketing campaigns, social media accounts, and online advertising. Responsible for research and development of new online marketing strategies. Lead all communications and establish a strategic and integrated approach to managing and updating websites to effectively promote the areas under EDG. Uses data and searchable analytics to strategically think about content and user experience. Uses industry best practices and leverages Google Analytics insights to report on and optimize conversion across channels. Collaborates with administrators and EDG managers to coordinate events, create ads, and printed material for promotional campaigns. Responsible for ensuring all messaging is consistent and aligned with the university and IP&O’s mission and best practices. Implements and assesses all strategic marketing efforts and monitors time sensitive information. Handles multiple projects at varying stages of the production process; requires development of a marketing strategic plan; prepares budgets and develops Standard Operating Procedures.
Position Status	Full Time
Hours Per Week
Daily Work Shift
Work Arrangement	Consistent with the current application of Rutgers Policy 60.3.22, this position may be eligible for a hybrid work arrangement. The flexible work arrangements outlined in Rutgers Policy 60.3.22 are part of a pilot program that is effective September 1, 2022 through August 31, 2024. Therefore, there is no guarantee that this flexible work arrangement will continue beyond that date. Flexible work arrangements are not permanent, are subject to change or cancellation and contingent on the employee receiving approval in the FlexWork@RU Application System. Additional information may be found at https://futureofwork.rutgers.edu.
FLSA	Exempt
Grade	05
Position Salary
Annual Minimum Salary	63518.000
Annual Mid Range Salary	79089.000
Annual Maximum Salary	94659.000
Standard Hours	37.50
Union Description	URA-AFT Administrative
Payroll Designation	PeopleSoft
Benefits	Rutgers offers a comprehensive benefit program to eligible employees. For details, please go to http://uhr.rutgers.edu/benefits/benefits-overview . Rutgers also offers a benefit program to eligible full-time postdoctoral fellow students. For details, please go to https://finance.rutgers.edu/healthcare-risk/insurance/postdoctoral-health-insurance.
Seniority Unit
Terms of Appointment	Staff - 12 month
Position Pension Eligibility	ABP

Qualifications

Minimum Education and Experience	Bachelor’s degree in a related field such as Graphic Design, Marketing, Communications or an equivalent combination of job experience and education. 2-3 years experience in Marketing, Communications, or Public Relations industry.
Certifications/Licenses	NJ Drivers license and use of personal and/or University vehicles.
Required Knowledge, Skills, and Abilities	Requires proficiency in Design software (Adobe Creative Suite – InDesign, Illustrator, and Photoshop and Canva) Ability to negotiate costs/services within defined parameters, selects vendors, and tracks expenditures. Project management experience for all phases of promotional and merchandising initiatives focusing on strategic marketing and design elements Support E-commerce marketing initiatives as needed Ability to troubleshoot and implement corrective action for website and/or related environment issues. Implement and utilize analytics to track sale trends and identify opportunities for growth. Ability to use the internet as a marketing tool for analyzing and disseminating information Setup, schedule, and drive maximum sales for product launches and limited edition sales utilizing various lead-capture and pre-order strategies Designs and conducts surveys and provides data, analysis, financial and other reports. Knowledge of printing terminology, image resolutions Ability to create paid social media campaigns and develop social listening capabilities and influencer programs across all social platforms; test and analyze approach for optimization of platforms Experience with building and optimizing email marketing campaigns with proven results Requires strong communication skills and the ability to speak in front of an audience Prioritize and manage multiple tasks; interact successfully with a wide range of individuals at all levels of the Rutgers community to successfully attain project goals Experience in HTML, design skills, Adobe Creative Suite, website page design, website form design, and responsive design Familiar with accessibility compliance and its place in the digital environment Understand digital marketing best practices and leverage Google Analytics insights to report on and optimize conversion across channels. Ability to modify backend of websites Ability to develop Standard Operating Procedures deemed necessary and appropriate Creativity and attention to detail are required
Preferred Qualifications	Requires strong communication skills and the ability to speak in front of an audience Ability to customize website platforms Ability to work in a fast-paced, deadline-driven, customer-service focused environment Skillfully and professionally handle multiple shifting priorities and deadlines
Equipment Utilized	Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva Online Design Software, Microsoft Office (Word, Excel,PowerPoint, Visio), E-commerce (Lightspeed, Oracle NetSuite), Klaviyo email marketing software, Loomly socialmedia scheduling software.
Physical Demands and Work Environment
Special Conditions	Clean Driving Record

Posting Details

Posting Number	23ST2848
Posting Open Date	10/30/2023
Special Instructions to Applicants
Regional Campus	Rutgers University-New Brunswick
Home Location Campus	Rutgers University - New Brunswick
City	Piscataway
State	NJ
Location Details

Pre-employment Screenings

All offers of employment are contingent upon successful completion of all pre-employment screenings.

Immunization Requirements

Under Policy 60.1.35 Immunization Policy for Rutgers Employees and Prospective Employees , Rutgers University requires all prospective employees to provide proof that they are vaccinated against COVID-19 prior to commencement of employment, unless the University has granted the individual a medical or religious exemption. Rutgers University may require certain prospective employees to receive an updated (bivalent) vaccine dose. Under Policy 100.3.1 Immunization Policy for Covered Individuals , if employment will commence during Flu Season, Rutgers University may require certain prospective employees to provide proof that they are vaccinated against Seasonal Influenza for the current Flu Season, unless the University has granted the individual a medical or religious exemption. Additional infection control and safety policies may apply. Prospective employees should speak with their hiring manager to determine which policies apply to the role or position for which they are applying. Failure to provide proof of vaccination for any required vaccines or obtain a medical or religious exemption from the University will result in rescission of a candidate’s offer of employment or disciplinary action up to and including termination.

Affirmative Action/Equal Employment Opportunity Statement

It is university policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law. As an institution, we value diversity of background and opinion, and prohibit discrimination or harassment on the basis of any legally protected class in the areas of hiring, recruitment, promotion, transfer, demotion, training, compensation, pay, fringe benefits, layoff, termination or any other terms and conditions of employment. For additional information please see the Non-Discrimination Statement at the following web address: http://uhr.rutgers.edu/non-discrimination-statement