Job Summary:

The Assistant Director of Marketing and Communication works directly with the Associate Dean and Director of Recruitment to develop, implement, and manage new and ongoing Graduate School marketing, communication, and recruitment efforts. The Assistant Director of Marketing and Communication will lead both internal and external marketing and communications strategies, contributing to the Graduate School’s goals around increasing and improving student and postdoctoral scholar recruitment and support, while also elevating the national and international reputation of the programs and University. The Assistant Director of Marketing and Communications is responsible for serving as a centralized resource for graduate programs, staying up to date on campus policies, communication and marketing initiatives, and guidelines, and providing graduate programs with guidance and advise about best practices in marketing, branding, communications, and advertising to graduate programs.

Key Responsibilities:

Marketing & Communications:

• Develop, execute, and optimize the Graduate School internal communications strategy (i.e., announcements from the Deans, newsletters, event flyers, research trainee achievement announcements, Career Development Office events advertisement, and Postdoctoral Office updates, etc.) to engage with the CU Anschutz research community and campus partners and inform them about changes in graduate school policies, initiatives, support services, and scholar achievements.
• Develop and execute an annual process for assessing marketing and recruitment strategy for each graduate program utilizing strategies such as marketing plans and SWOT analyses.
• Ensures compliance with CU Anschutz branding in all social media, media relations, and other strategies and executions.
• Develop and create unique graduate program marketing and media content (such as trainee and alumni testimonials, trainee stories, and faculty research highlights).
• Develop and update graduate program and graduate school marketing materials (such as flyers, brochures, digital and print ads, etc.)
• Manage and develop content for social media accounts.
• Assist in developing advertising campaigns for graduate programs.
• Develop and manage Graduate School Salesforce and Marketing Cloud license and mailings.

Recruitment:

• Develop, execute, and optimize the external Graduate School marketing and communications strategy to advertise CU Anschutz graduate programs and educational opportunities to prospective students, scholars, and advisors.
• Assist with recruitment event planning and staffing.
• Develop and manage Slate CRM mailings and prospective student database.

Leadership:

• Ensure Graduate School communications and marketing strategies adhere to university policy and incorporates relevant and effective tools and platforms.
• Professional administrative support to Associate Dean and Director of Recruitment and Marketing, acting on the Director's behalf when necessary. 
• Supervise and assign duties to Student Assistant for Communications.
• Work in collaboration with other campus communications and marketing professionals to ensure Graduate School representation in campus-wide campaigns, initiatives, and materials.
• Serve as the Graduate School liaison on campus marketing, communications, and CRM committees.
• Generate and analyze recruitment, marketing, and communications data to assess ROI and whether KPIs were met.
• Develop annual marketing and recruitment summary reports for each graduate program and provide feedback on strategy and recommendations for next steps based on program goals.
• Oversees development and maintenance of a centralized flyer and marketing material databases so they are accessible to internal and external users.
• Provide marketing and recruitment support and guidance to graduate programs by providing updated information and best practices around marketing tools, digital and print advertising, branding, editorial style, and social media platforms.

Why Join Us:

The University of Colorado Anschutz Medical Campus is a world-class medical destination at the forefront of transformative science, medicine, education and patient care. The campus encompasses the University of Colorado health professional schools, more than 60 centers and institutes, and two nationally ranked independent hospitals - UCHealth University of Colorado Hospital and Children's Hospital Colorado - that treat more than two million adult and pediatric patients each year. Innovative, interconnected and highly collaborative, the University of Colorado Anschutz Medical Campus delivers life-changing treatments, patient care and professional training and conducts world-renowned research fueled by over $650 million in research grants. For more information, visit www.cuanschutz.edu.:

The University of Colorado offers a comprehensive benefits package that includes health insurance, life insurance, retirement plans, tuition benefits, ECO pass, paid time off – vacation, sick, and holidays and more. To see what benefits are available, please visit: https://www.cu.edu/employee-services/benefits-wellness

Diversity and Equity:

The University of Colorado Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty, and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnic minorities, persons with disabilities, persons within the LGBTQ+ community and all veterans. The University of Colorado is committed to diversity and equality in education and employment.

Qualifications:

Minimum Qualifications:

• A bachelor’s degree in science, marketing, journalism, public relations, communications, business administration, business, psychology, public administration, computer science, educational technology, social science, liberal arts, or a directly related field from an accredited institution.
  • Substitution: A combination of education and related technical/paraprofessional experience may be substituted for the bachelor’s degree on a year for year basis.
• 4 years of professional level experience, which may include 2 years of professional level experience in CRM systems.

Applicants must meet minimum qualifications at the time of hire.

Preferred Qualifications:

• Completion of a graduate (masters or doctoral) degree
• Professional experience in journalism and/or marketing
• At least 2 years of experience with Slate and/or Salesforce
• Experience with using social media platforms, especially LinkedIn and Twitter
• At least 1 year of professional experience in a higher education setting

Knowledge, Skills and Abilities:

• Ability to communicate effectively, both in writing and orally.
• Ability to establish and maintain effective working relationships with employees at all levels throughout the institution.
• Proficiency in Microsoft office applications
• Outstanding customer service skills.
• Demonstrated commitment and leadership ability to advance diversity and inclusion.
• Ability to communicate effectively, both in writing and orally.
• Ability to establish and maintain effective working relationships with employees at all levels throughout the institution.
• Outstanding customer service skills.
• Demonstrated commitment and leadership ability to advance diversity and inclusion.

How to Apply:

For full consideration, please submit the following document(s):

Questions should be directed to: Kristine Sikora, Kristine.sikora@cuanschutz.edu

Screening of Applications Begins:

Immediately and continues until position is filled. For best consideration, apply by 5/26/2023.

Anticipated Pay Range:

The starting salary range (or hiring range) for this position has been established as $73,633-$93,661, and is limited to 2 years as a temporary position.

The above hiring range represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation depending on the level.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.

Total Compensation Calculator: http://www.cu.edu/node/153125

ADA Statement:

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@cuanschutz.edu .

Background Check Statement:

The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students, and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.

Vaccination Statement:

The University of Colorado has a requirement for COVID-19 vaccinations and full completion thereof by 9/1/21 or upon start date.  Information regarding this requirement, and exemptions can be found at:

Anschutz: https://www.ucdenver.edu/docs/librariesprovider284/default-document-library/3000-general-admission/3012---covid-19-vaccination-requirement-and-compliance.pdf?sfvrsn=4e9df3ba_2

Unit-Specific Exemptions:

·       Anschutz Campus – Accommodations may be granted for medical or religious reasons.

The University of Colorado seeks individuals with demonstrated commitment to creating an inclusive learning and working environment. We value the ability to engage effectively with students, faculty, and staff of diverse backgrounds.